June 6, 2023

Case Study: Transforming Keith Ferrazzi's Online Presence

Client Overview

Keith Ferrazzi, renowned for his bestselling books "Never Eat Alone" and "Who's Got Your Back," is a leading voice on the power of relationships in driving personal and professional success. Born into a working-class family, Ferrazzi's relentless pursuit of knowledge propelled him to the halls of Yale University and Harvard Business School. As the founder of Ferrazzi Greenlight, a research institute and strategic consulting firm, he continues to leverage his unique insights to transform individuals and organizations.

The Challenge

Despite his significant accomplishments, Ferrazzi faced a common challenge: increasing brand visibility and generating leads, especially using digital means. As a successful author and networking guru, Ferrazzi recognized the need for an expert digital marketing partner to help scale his influence further. That's where we at Brain Blast Media stepped in to help.

Our Approach

We designed a two-pronged strategy for Ferrazzi: driving social media engagement to grow the speaking business and implementing a rigorous lead generation plan to drive results. Our goal was not just to enhance brand visibility but also to facilitate significant revenue growth for Ferrazzi Greenlight.

The Results

Our partnership yielded exceptional results:

  1. Tripled Social Media Following: Our content strategy and execution grew Keith's social media following 3X across all platforms, increasing his reach and amplifying his influence.
  2. Half a Million Monthly Views: Our organic social campaigns resulted in an impressive 500,000 views per month across platforms, dramatically increasing Ferrazzi's online brand visibility.
  3. Impressive Lead Conversion: Within the first 90 days of implementing our lead generation strategy, we were able to secure over $150,000 in closed deals for Ferrazzi and his company.


Our work with Ferrazzi Greenlight underscores the transformative potential of strategic digital marketing efforts. The marked improvements in brand visibility, social media engagement, and lead conversion demonstrate the value of a targeted approach, confirming Brain Blast Media as a leading partner for driving digital success.

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