June 28, 2023

The Power of Instagram Reels for B2B Keynote Speaking Promotion


Instagram Reels has surged in popularity, offering users a platform to create short and attention-grabbing videos. For professionals in the speaking industry, leveraging this feature can greatly enhance their strategy for promoting B2B keynote speeches.

Understanding Instagram Reels

Instagram Reels is a feature on the Instagram platform that allows users to create and share videos that are 15 to 60 seconds long. It's Instagram's answer to the rising star platform TikTok, also known for its short form video content that's extremely popular with Millennials and Gen Z. These videos can include various types of content, such as behind-the-scenes footage, educational tips, entertaining skits, or inspirational messages. Users can use creative editing tools to add music, effects, text, and overlays to make their Reels more engaging.

Importance of Instagram Reels for B2B Keynote Speech Promotion

Increased Reach: Instagram Reels has gained immense popularity and has the potential to reach a larger audience compared to other types of posts. By utilizing this feature, professional speakers can expand their reach and attract new followers who might be interested in their keynote speeches.

Enhanced Engagement: Reels have a higher chance of capturing user attention and encouraging engagement through likes, comments, and shares. By creating compelling content, professional speakers can captivate their audience and establish a strong connection.

Showcasing Expertise: Reels provide an opportunity for professional speakers to showcase their expertise, share valuable insights, and give a glimpse into their speaking style. This can help them build credibility and establish themselves as thought leaders in their industry.

Building Authentic Connections: Reels allow professional speakers to showcase their personality and create a personal connection with their audience. By taking a more casual and relatable approach, speakers can build trust and establish long-term relationships with potential clients.

Strategies for Implementing Instagram Reels

Creating Engaging and Informative Content

When using Instagram Reels for B2B keynote speech promotion, it's important to provide valuable content that resonates with the target audience. Here are some content ideas to consider:

Quick tips and techniques for public speaking

Highlights from previous keynote speeches Behind-the-scenes footage of speech preparation Insights and trends in the industry Question and Answer sessions with the audience

Leveraging Trends and Challenges

Instagram is constantly evolving with new trends and challenges. Professional speakers can use these trends to create Reels that are engaging and shareable. By participating in popular challenges and using relevant hashtags, speakers can increase their visibility and reach a wider audience.

Collaborating with Industry Influencers

Collaborating with influencers in the industry can greatly enhance a speaker's reach and credibility. By partnering with influential individuals who have a similar target audience, speakers can tap into their followers and gain exposure to potential clients.

Metrics to Focus on for Performance

To measure the success of Instagram Reels for B2B keynote speech promotion, professional speakers should focus on the following metrics:

Reach and Impressions: The number of unique users who have seen the Reels and the total number of views.

Engagement Rate: The percentage of users who have engaged with the Reels through likes, comments, shares, and saves.

Conversion Rate: The number of users who have taken a specific action after viewing the Reels, such as visiting the speaker's website or contacting them for speaking engagements.

Posting Frequency and Consistency

Consistency is key when it comes to Instagram Reels. Professional speakers should aim to post regularly to maintain engagement and visibility. However, it's important to find a balance that works with their schedule and workload. Starting with three to four Reels per week is a good starting point, but the key is to consistently provide valuable content.

Making the Most of Limited Time

For professional speakers with busy schedules, finding time to create Instagram Reels can be a challenge. However, optimizing the available time can yield significant results. By planning ahead, creating content in batches, and utilizing user-generated content, speakers can efficiently manage their Reels strategy.

Turning IG Promotion Results into ROI

To convert the results from Instagram Reels promotion into actual return on investment (ROI), professional speakers can:

  • Include clear calls-to-action (CTAs) in their Reels, directing viewers to their website, newsletter, or contact information.
  • Use trackable links or unique discount codes to monitor conversions and attribute them to the Reels.
  • Engage with the audience through comments and direct messages to nurture potential leads and convert them into paying clients.


Instagram Reels present a powerful opportunity for professional speakers to amplify their B2B keynote speech promotion strategy. By leveraging the engaging nature of Reels, creating valuable content, and consistently engaging with their audience, speakers can increase their reach, establish credibility, and ultimately achieve tangible ROI.


  1. How do I create Instagram Reels? To create an Instagram Reel, open the Instagram app, go to the camera screen, and select the Reels option. From there, you can record or upload videos, add music, effects, and text, and then share it with your followers.
  2. How often should I post Instagram Reels? Posting three to four Reels per week is a good starting point. However, find a posting frequency that works for you and allows you to consistently provide valuable content without overwhelming your schedule.
  3. Can Instagram Reels help me generate leads for speaking engagements? Yes, Instagram Reels can help you generate leads for speaking engagements. By showcasing your expertise, engaging with your audience, and including clear calls-to-action in your Reels, you can nurture potential leads and convert them into paying clients.
  4. Should I collaborate with influencers for my Instagram Reels? Collaborating with influencers in your industry can be beneficial as it allows you to tap into their followers and gain exposure to a new set of potential clients. Choose influencers who share a similar target audience and can help amplify your reach and credibility.
  5. How do I measure the success of my Instagram Reels? Key metrics to focus on for measuring the success of your Instagram Reels include reach and impressions, engagement rate, and conversion rate. Track these metrics regularly to evaluate the effectiveness of your Reels and make adjustments to your strategy accordingly.

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