Picture this: You're a seasoned professional speaker and you've crafted a message that has the potential to inspire and provoke thought. But, are you leveraging the right platforms and trends to amplify your voice in the most effective way possible?
Enter the world of video content marketing, a digital strategy that has taken the business world by storm. Thanks to the combination of visual storytelling and the power of the spoken word, video content marketing has become an essential tool for professional speakers.
Video content marketing is more than just posting videos online—it's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent video content to attract and retain a clearly defined audience. In other words, it's a way for speakers to connect with their audience on a deeper, more personal level.
The digital landscape is continuously evolving, and 2023 is no exception. Let's dive into the top trends shaping video content marketing for speakers this year.
Interactive content offers viewers the opportunity to engage directly with the content, fostering a deeper connection and understanding. Many Speakers are implementing interactive elements in their content such as quizzes, polls, and interactive infographics to create a more engaging experience for their viewers. .
With live streaming, speakers can interact with their audience in real-time, adding a layer of authenticity and immediacy that pre-recorded videos can't match. They can then use the recordings of the live streams as content by cutting up the best parts from the stream and posting them on their social media channels.
These formats provide an opportunity to share knowledge, demonstrate expertise, and engage with the audience on a more profound level.
Storytelling remains a powerful method for delivering messages in a relatable and emotionally engaging way. This is the bread and butter of social media content that is going crazily viral. Speakers than can create videos that tell compelling stories that relates with their audience can expect high numbers in engagement and in reach.
Podcast interview content has gained significant popularity on social media for several reasons. Here are a few factors that contribute to its popularity:
Many speakers who do podcast interviews or host their own podcast can create a huge amount of compelling content from these interviews and use it on social media quite often. This content can be very popular and resonates with the audience well when done correctly. Make sure to choose the best clips that have the most impactful stories and messages when using this content in your arsenal for social media.
These trends are becoming viral due to the enhanced engagement they offer, the personalized experiences they create, and their ability to meet the ever-changing expectations of the modern audience.
For professional speakers, these trends present opportunities to connect with audiences in new and exciting ways, expand their reach, and establish themselves as thought leaders in their field. This can lead to bigger and better speaking opportunities along the way as well.
Let's take a closer look at how professional speakers like Tony Robbins, Jay Shetty, and Simon Sinek are leveraging these trends.
Tony Robbins is a well-known motivational speaker, life coach, and self-help author. He has been inspiring and empowering individuals for decades through his dynamic speaking engagements and books. Robbins' content centers around personal development, peak performance, and creating lasting change. In 2023, on his social channels, Robbins continues to share motivational content, practical strategies for success, and insights from his own experiences. He often conducts live events and workshops, helping people tap into their potential and overcome challenges. He also incorporates interactive content, adding real-time polls and quizzes in his seminars to promote engagement.
Jay Shetty is a former monk, motivational speaker, and content creator. He gained popularity through his engaging videos and social media presence, which promote mindfulness, personal growth, and wisdom from ancient philosophies. Shetty's content focuses on self-reflection, emotional well-being, and finding inner peace amidst the chaos of modern life. In 2023, on his social channels, Shetty continues to share inspiring and thought-provoking content, including short videos, interviews, and guided meditations. He aims to help his audience develop a deeper understanding of themselves, cultivate positive habits, and navigate life's challenges with greater resilience and clarity. Jay Shetty's videos often tell powerful stories that resonate with viewers, making his messages more memorable.
Simon Sinek is a renowned author, motivational speaker, and leadership expert. He is best known for popularizing the concept of "Start with Why," which emphasizes the importance of understanding the purpose and motivation behind actions and decisions. Sinek's content primarily focuses on inspiring individuals and organizations to find their purpose and create a positive impact in their personal and professional lives. In 2023, on his social channels, Sinek continues to share motivational videos, insightful talks, and interviews with thought leaders. He also hosts webinars and workshops where he shares his insights, offering a more immersive and educational experience to his followers.
To further understand the trending content being created by these top influencers in the speaking community, we conducted an analysis from a dataset which includes approximately 300 tweets related to content from Tony Robbins, Jay Shetty, and Simon Sinek. Several key trends and themes have emerged from our analysis.
Topic modeling revealed three central themes in the tweets:
Life Improvement: Discussions often revolve around enhancing lifestyle, emphasizing personal growth, focus, and creating one's path.
Podcasts: Podcasts are a popular topic, mainly involving interviews with partners and new episodes released weekly.
New Thoughts and Joining: There is a focus on new ways of thinking, joining communities, webinars, livestreams, and the release of new books.
The bigram analysis, which identifies the most common two-word phrases, highlighted the following:
Join Us: This is a common call to action, perhaps for webinars, live streams, or events.
Brand New: There is a consistent emphasis on the introduction of new ideas, strategies, or tools in content marketing.
Quality Life: Discussions around improving lifestyle or work-life balance are prevalent.
The trigram analysis, which identifies the most common three-word phrases, emphasized these points:
New World New/World New Challenge: These phrases imply a focus on the emergence of new trends or strategies and the accompanying challenges in the content marketing sphere.
Unleash Power Within: This motivational phrase could be related to self-improvement or empowerment.
Create Mindset Help: This might indicate discussions about cultivating a service-oriented mindset.
In summary, the analysis of the tweets suggests a dynamic field with a strong focus on content centered around personal and professional growth, and community engagement. The most popular content focusing around motivating and inspiring lifestyle posts, stories from podcasts interviews and podcast centered content, as well as a lot of content around upcoming events for people to join. The most viral content coming from powerful video posts telling stories centered around personal growth and motivating lifestyle videos.
For keynote speakers, these trends are an invitation to rethink the way they deliver their message and interact with their audience. By embracing these trends, they can take their speaking career to the next level.
The world of professional speaking is evolving rapidly, and those who can leverage the power of video content marketing stand to make the most impact. As a professional speaker, staying abreast of these trends is no longer optional—it's essential.
